Head of CRM: Cyprus

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What are you working on?

• The name of the project(s): DB BET

Team size and structure?

30

For which tasks (responsibilities)?

1. Campaign Strategy: Develop and implement CRM campaign strategies to drive customer acquisition, retention, and reactivation.

2. Segmentation: Analyze customer data to segment the player base effectively and target campaigns based on demographics, behavior, and preferences.

3. Content Development: Collaborate with creative teams to develop compelling content and messaging tailored to different player segments.

4. Campaign Execution: Oversee the execution of CRM campaigns across various channels, including email, SMS, push notifications, and in-app messages.

5. Performance Analysis: Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, and optimize campaigns accordingly.

6. A/B Testing: Conduct A/B tests to optimize campaign elements such as subject lines, content, timing, and frequency.

7. Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to engage players at different stages of their customer journey.

8. Cross-functional Collaboration: Collaborate with cross-functional teams including product, analytics, and customer support to align CRM initiatives with broader business goals.

9. Compliance: Ensure CRM campaigns comply with regulatory requirements and industry best practices.

What kind of professional are we looking for?

1. Data Analysis: Proficiency in analyzing customer data using CRM tools and platforms to derive insights and inform campaign strategies.

2. Segmentation: Ability to segment customer base effectively based on demographics, behavior, and preferences.

3. Communication: Strong written and verbal communication skills to develop compelling content and messaging.

4. Project Management: Excellent organizational and project management skills to oversee multiple campaigns simultaneously and meet deadlines.

5. Technical Proficiency: Familiarity with CRM platforms, marketing automation tools, and analytics platforms.

6. Creative Thinking: Ability to think creatively to develop innovative campaign ideas and strategies.

7. A/B Testing: Experience designing and implementing A/B tests to optimize campaign performance.

8. Regulatory Knowledge: Understanding of gambling regulations and compliance requirements.

What is important for us in a person?

• Communication: The ability to effectively convey ideas, instructions, and feedback to team members, stakeholders, and external partners is essential for coordinating campaigns and ensuring alignment with business objectives.

• Collaboration: CRM Campaign Managers often work cross-functionally with teams such as marketing, product, analytics, and customer support. Being able to collaborate effectively, share insights, and work towards common goals is key to success.

• Adaptability: The gambling industry is dynamic, with evolving regulations, technologies, and player preferences. Being adaptable and able to adjust strategies and tactics in response to changes is important for staying competitive.

• Creativity: Developing engaging and effective CRM campaigns requires creativity to craft compelling content, messaging, and visuals that resonate with players and drive desired actions.

• Problem-solving: CRM Campaign Managers encounter various challenges such as low engagement rates, technical issues, or regulatory constraints. Strong problem-solving skills are needed to identify root causes and implement solutions.

Why do we enjoy working here?

1. Competitive Salary: Competitive salary commensurate with experience and skills.

2. Bonus Potential: Performance-based bonus incentives tied to campaign success metrics.

3. Flexible Hours: Flexible work hours and remote work options.

4. Professional Development: Opportunities for professional development and training to enhance skills and knowledge.

5. Dynamic Work Environment: Collaborative and dynamic work environment with opportunities for growth and advancement within the company.

6. Paid Holidays, Sick leave, Days off as per Cyprus Calendar