User Acquisition Manager

Cleverside is an international mobile product company based in Cyprus and building high-performing apps and games since 2019. Our distributed team of 50+ talented professionals works globally to create products used by thousands of users worldwide. We operate in two key directions: game&non-game products available on 3 platforms: iOS, Android, Amazon Appstore. Our portfolio includes 15+ mobile games and 10+ utility apps. We combine data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform, grow, and lead in their categories

What are you working on?

• Genres: Casual

Team size and structure?

40+

For which tasks (responsibilities)?

• Plan, set up, and optimize advertising campaigns in video ad networks (Unity Ads, AppLovin, Mintegral).

• Work with DSP platforms (Moloco, Liftoff, Smadex).

• Search for partners and purchase incentivized traffic.

• Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.

• Prepare and launch soft launches.

• Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.

• Collaborate with internal teams: marketing, creative production, analytics, product, and others.

• Research and test new tools, channels, and strategies.

• Analyze campaigns using tools such as internal BI systems and the MMP AppsFlyer to scale effective traffic sources.

What kind of professional are we looking for?

• Experience with different product including web products - as a plus (incent traffic, DSP, video networks);

• Experience with subscription-based and ad-monetized products (games/utilities);

• 3+ years of experience working with video ad networks;

• Experience with attribution and analytics systems (AppsFlyer, Adjust);

• Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;

• Experience in planning and implementing user acquisition funnels across different channels;

• Proficiency in Excel (pivot tables, data analysis, reporting);

• Experience conducting tests and working with hypotheses;

• English proficiency - B1 level or higher;

• Experience working with rewarded traffic is a plus.

What is important for us in a person?

• Ability to multitask and work with large volumes of data;

• Strong analytical skills and interest in analyzing user behavior and market trends;

What are the conditions and bonuses?

• Flexible working hours and the possibility of remote work;

• Vacation bonus 20 days and 3 Days off per year;

• Employment agreement or a B2B contract;

• Professional development and training opportunities;

• Сorporate events and team-building activities, holiday gifts;

• Opportunity to participate in exciting and diverse projects;

• Low-bureaucracy environment and friendly team culture;

• Opportunity to make an impact - freedom to propose ideas, drive performance, and implement your own initiatives;

• Professional growth - opportunities to develop skills and gain experience across different verticals.